You can forward your parked domain to an existing Website. When visitors go to the domain you forwarded, they automatically get redirected to the URL you specified. Domain forwarding lets you point your domain name to another home page or web site location.
You can effectively make use of this concept to transform your domain into an alias, generally to shorten the URL so that your potential customers find it easy to remember. When the user types the domain address in the web browser, he/she gets automatically redirected to the forwarded site.
Domain forwarding, very similar to URL redirection, can make the web experience of your customers delightful. It is specially useful to redirect those traffic that mistype your domain name. For instance somebody typing exampel.com can be rightly redirected to example.com